the third wave – demystifying the odd hair-do

the term ‘third wave coffee’ refers to the contemporary movement of high quality coffee production escalating the bean to designation foodstuff. with such upward movement in foodstuff status my favourite heated beverage required improvement in every stage of the production-process, starting from the plantation, harvesting, processing, and not the least marketing (some may argue this actually received the most attention). this fresh new approach from fine purveyors also entailed systemic communication among the cultivators and traders, who seldom figured in the equation previously, these parties considered moreso a supplier than a contributor or collaborator .

the concept of ‘third wave coffee’ was first coined in the year of 2002, a bold new break-away from the movement of ‘specialty coffee’. the concept of ‘specialty coffee’ came in 1974 and referred to top-quality beans that scored at least 80 points out of 100 in the coffee games, a contest to the death administered by dudes with those curly bits on the end of their waxed up moustaches. for the love of categories and labels third reich coffee was first espoused to the public via an article printed in a newsletter entitled ‘the flamekeeper’, published by authority of roaster guild. later in 2005 nicholas cho highlighted third wave coffee through an online article and his radio program. sniffing this trend international newspapers like los angeles times, the guardian, the new york times, la opinión, and la weekly et al started rabbiting on about this new movement. we arrive conveniently in the present where we are blessed through extended pricing with; fantastic coffee, and among other things the choice of top-quality-beans-with-an-optimum-level-of-flavour-and-user-defined-subtleties, latte art, direct trade, extraction from single-origin, lighter roasts, and alternative brewing methods like cold siphon, vacuum and the like. like how some people also like tea. tea-infusions, even with coffee.

wow, i do love coffee.

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